About Badgerland
Why Use 2-Way Radio?
Products & Services
Repeater & Trunking
Dispatch Consoles
FCC Licensing Service
Wide Area Paging
Commercial PA Systems
Dodge Co Frequencies
Contact Badgerland


With the proliferation of cellular phones and other wireless technologies, one might legitimately ask why anyone might choose a 2-way radio system. But is a cellular phone based communications system really the right tool for your business? A brief look at what 2-way systems offer provides some surprising answers that make a lot of sense.

The Immediacy of Voice
2-way radio systems are convenient. No number needs to be dialed in order to reach someone, and yet regardless of where your team member, company co-worker or partner is, he/she will hear your voice, rather than an anonymous ring. Unlike a cell phone where a ring might bring a call from anyone, the recipient of the call instantly knows who is calling, learns the immediacy of the message, and can respond at once in a hands-free, eyes-free way that facilitates a lot of rapid information transfer in a minimum of time. Because 2-way systems are proprietary, there are no telemarketers or unauthorized contacts. You control the size of your "communications community", and the access to it. This restricted access dramatically increases the speed and efficiency of communication, and gets the job done with a minimum of fuss.

Group-Call Capabilities
Another major advantage of 2-way radio systems is their unique ability  to allow group calling and conferencing. Think for a moment about the time-saving aspect of making an announcement to your sales or service team in real time. Or, consider the efficiency of trouble shooting with your entire mobile staff at the same time. Because an entire group or team can operate together on a given channel, there is no need for time consuming duplication, or miscommunication. Everyone can work on the problem together --  saving time and saving money with the versatility of 2-way radio.

Let's Review! 2-Way Radio Systems Provide:

  • Better response and/or reaction time
  • Better coordination and control of personnel & resources
  • The ability to communicate with your entire group at once 
  • Better productivity of your operations
  • Timely and accurate information for improved decision making
  • A higher level of safety
  • Lower operating costs

Better response time - Unlike cellular, where you must wait for a free line to use, two way radio users have a channel dedicated to them for immediate use, which results in faster communication of urgent messages and vital information.

Better control and coordination of personnel and resources - Because two way radio is a one to many configuration, it is very easy to use two way radio as a tool to manage and coordinate your team. Information can be given out over the air without repetition. Because everyone hears the message at once, there are no misinterpretations from relaying of messages.

Better productivity of your operations - It is a well known fact in management practice that improved communications will improve the productivity of your workers. Using two way radios have helped many businesses to keep their costs down, to minimize idle time, and to improve revenue and profits.

"Didn't have to backtrack five miles; saved $5"
"Found part needed on another truck; saved $25"
"Resulted in a satisfied customer; Priceless."

Timely and accurate information for improved decision making - Critical information is shared easily and quickly with key decision makers so that accurate and timely decisions can be made.

Higher level of safety - Because two way radio users hear what each other are saying, there is a level of inherent safety that is added through improved communication. Everyone knows what others are doing.

Enhanced information flow between the office and the mobile workforce, leading to lower costs Faster customer service Cashflow improvements through faster information gathering and invoicing Increased security through precise vehicle location Total minute by minute control of events to improve quality of service.

Cellular vs 2-Way Radio Cost Comparison

Companies that use cell phones primarily for talking to their office and other vehicles can often realize significant savings by switching to 2-way radios for their internal communications. Additionally, radios are more convenient to use, and more efficient for coordinating the activities of several people at once.

The chart below shows how rapidly (in years) a 2-way radio system will pay for itself over cellular charges. Contact Badgerland Communications for a no-cost, no-obligation consultation to discuss the most efficient and economical communications alternatives for your operation.

Average monthly cellular phone bill for internal communications

  $20/month $30/month $40/month $50/month $60/month $70/month
2 phones 6.7 4.5 3.4 2.7 2.3 1.9
3 phones 5.9 4 3 2.4 2 1.7
4 phones 5.2 3.5 2.6 2.1 1.8 1.5
5 phones 4.7 3.2 2.4 1.9 1.6 1.4
6 phones 4.6 3.1 2.3 1.9 1.5 1.3
7 phones 4.3 2.9 2.2 1.7 1.5 1.3